Indus Valley School of Art and Architecture
Bachelors in Communication Design Dissertation in Film, Graduated with Honors
December 2023
Karachi Grammar School
GCE A Levels
August 2019
Mashion
Operations Lead, Mashion Bazaar and Mashion Shop
● Executed Mashion Bazaar in Islamabad and Lahore, managing 280+ vendors, 30K+ footfall, influencer lists, and PRs.
● Onboarded small businesses for Mashion Shop, executed the launch, and assisted in shoots within 3 months.
January 2024 - Present
Khaadi
Summer Learner, Brand Image Excellence Team
● Produced engaging social media content, including interactive reels and pre-launch shoots for Kanteen
● Designed KYM packaging; co-led a cross-departmental project within the company to enhance inclusivity and morale
Summer 2023
Brandit Pvt. Limited
Intern and Project Manager
● Created content for Yuzu Pan Asian, Tattle Tea House, and Big Tree House
● Lead the THF Azaadi Campaign alongside the business head from planning to execution within two weeks
April - August 2021
La Chocolate Haven
Creative Lead and Social Media Manager
● Designed packaging, menu, and photographed new products along with creating content for Instagram
December 2022 - Present
Innova
Founder and Creative Head
● Creatively design merchandise and gifts to cater to approximately 500 clients/year and 10 clients/week
June 2015 - Present
Just B Cosmetics
● Photographer for Just B’s first campaign as a collaborative project celebrating diverse beauty
Jan - March 2023
ECDI Pakistan
● Photographed a limited-edition Afghan refugee women’s bag collection for e-commerce
March 2023
IVS Documentary Film
● Sound Recordist for a monsoon flood documentary with an american filmmaker visiting Pakistan
Sep - Oct 2022
Schick by MI Creation
● Managed photography shoots, collaborated with other brands, and managed catalog finalization
Dec 2020 - April 2021
● Adobe Creative Suite (Intermediate Level)
● Languages – English, Urdu, and A1 Level German
● Clear Communication, Organization, and Time Management
● Women of the World (WOW) Festival and The Common’s Karachi Eid Milan in March and April 2023 respectively
● KGSO, Science Olympiad and KCUP, Debating Championship at KGS in 2018 and 2019 respectively
● Women of Talent (WOT) Festival in 2017
● National Institute of Child Health (NICH) thrice in 2016 and 2017, and SIUT in 2017
● Dar-ul-Sukun Orphanage and The Citizen’s Foundation in 2016 and The Indus Hospital twice in 2016 and 2017